Local SEO Marketing for Photographers: Get Your Site to the Top of Google

local seo helps photographers win on google

More than anything else, solid local SEO helps photographers like you win on Google.

If you’re reading this you probably know that SEO is important to helping your business find success. But how much do you really know about it, and about how to use it to your advantage?

Here’s the single biggest tip you’ll get to market your photography.

You need to focus on winning local clients. Why? As a photographer, you’re a local businessperson. Yes, there are plenty of photographers that travel the world, but if you’re just starting out, that’s not you – and if you ever want to get there, you’ve got to win the local SEO game first.

So what is local SEO as opposed to regular SEO?

It works in much the same way, except that you’ll specifically be focusing on getting customers within your general geographical area. Here are a few solid strategies:

  • Make sure that your address, including the city/county, is highly visible on all your business properties (main site, Facebook, Instagram, etc.)
  • Register your business with sites like Google and Yelp, which will help you get reviews and appear near the top of Google for people searching in your town (especially when they search with mobile devices!)
  • Have customers “check in” at your business on social media, and try to market your social media pages to people in your geographical area through sharing and possibly some targeted ads
  • Use hashtags that will put your work in front of locals on Instagram and Twitter, such as the name of your town
  • Use the names of your town/city, county, state, and maybe neighborhood (if you live in a large or spread-out city) on your main site frequently so that they can be considered as keywords by Google

Doing all these things will optimize your site for local SEO marketing. Think of it this way: SEO in general is kind of like having an article about your business somewhere on the New York Times website. A lot of people might find it, but it might not be relevant to them, and it can often get lost in the haystack.

Local SEO, though, is like having your business on the front page of a local paper. Yes, the pool of total people who can see it is smaller, but it will be much more relevant to those that do see it.

If you’re interested in local SEO (and you should be if you want to succeed), check out this great article from seo.com on the subject, with some content-driven strategies that could also help you out. Also consider signing up for our cheat sheet, as we have huge but little-known tips there that can help with both local and general SEO.

Come back next time for an article delving deep into one of the specifics of local SEO marketing: using external properties like Google Maps and Yelp to win customers and get your photography business to the top of Google. While all the strategies detailed above are important, this might be the biggest key of all to winning at local SEO.

How to Use Social Media to Get Photography Clients

social media marketing for photography

Let’s face it, guys. Social media is the “word of mouth” of the 21st century. It’s how customers get to know business owners and freely exchange information about a business, but is much faster and more effective than conventional “word of mouth.” It’s also quite a bit easier for businesses to control.

We’ve mentioned in many of our blog posts here at Photographer Marketing Academy how important professional social media profiles can be to helping you build your photography business, but this post is going to be devoted solely to exploring ways social media can be used to bring you clients on autopilot.

How does social media help with SEO?

Each social media account you create gives your photography business another chance to appear on the first results page for Google and/or other major search engines.

Each account also gives you a way to directly and personally market to individual potential clients while keeping in contact with all of your existing and former clients.

What social media platforms should I be using to market my photography business?

Any major social media platform can and should be used for marketing; these include Facebook, Instagram, and Twitter. You may also want to look at social media sites such as Google Plus and Pinterest.

This article will primarily focus on Facebook and Instagram because these are two of the best to get you photography clients.

What’s good about Facebook and how do I use it?

One of the first things you should do after getting a photography portfolio together is create a Facebook page for your business. Facebook has great instructions and tips for creating business pages, which are a little different from regular pages.

Upload some of the best shots from your portfolio to your business page, fill out the necessary information, make it public, and then invite your friends to join (and encourage them to invite their friends, and so on and so on).

Facebook helps by giving your business a personal, albeit professional, face to the world. It’s also a great way for potential clients to ask questions about your business, such as “What are your hours?” or “Do you shoot in a given location?”

Facebook has wonderful features like an instant messaging system and an opportunity for customers to review your business (which you should always encourage them to do). Because all of these are integrated into the same website, and the site is also so widely used, Facebook can be one of the best marketing tools at your disposal.

What about Instagram?

Instagram isn’t as great a direct marketing tool as Facebook, because it doesn’t provide the same expansive suite of customer attracting tools and ways of interacting with clients.

What it does provide, however, is the best possible place for you to show off your skills to the world.

Set up an account for your photography business, link it to your Facebook business page and your main website, and upload a great photo every few days. Always providing fresh, high quality content will keep customers interested and coming back for more.

You can also use Instagram’s hashtag system to attract thousands, if not more, of Instagram users to your account. Although some of these users may never need your photography services, if they like your photos and/or follow you it will increase your business’ visibility and respectability with clients.

We hope this is enough information to get you started – we will provide detailed explanations of ways you can use social media to get business in the coming weeks.