When it comes to SEO, the worst thing you can do is shoot in the dark. If you want your photography site to be highly sought after and widely available (both of which mean more customers for you!) then you have to a) know what you’re doing when it comes to SEO and b) look for evidence showing you how your SEO is doing.
One of the things that challenges photographers and other small business owners most is checking on the status of their SEO. It sounds simple. However, like many things in the SEO world, it’s not as easy as you’d think. Even looking to see how your SEO is doing can be a challenge.
The Most Basic Way to Check Your SEO
This may be obvious, and it is helpful – but it’s not enough to put you at the top and let you stay there on its own.
The most basic way to check your SEO is to Google (or search on Yahoo or Bing) some of the search terms you want your site to rank for. If you’re on the first page, that’s good – it’s even better if you’re in the top three.
Please note that you should log out of your Google accounts or use another computer to get accurate results this way. Google uses data on individual users more and more lately to give them SERPs tailored to their needs – which means your site might get a favorable bias when you search for it and not when someone else does.
This is certainly a good quick diagnostic of your SEO. However, it won’t help you much when you’re just starting out, because you still have a lot of work to do to get anywhere near the top. It also won’t help you see how a particular piece of content has performed, or if your SEO stats are rising or dipping (either of which could precipitate a change in the SERPs you want your page ranked on).
However, there are many options out there for deeper, more specific analysis – and you’ll need these to succeed.
Advanced SEO Options
I’d love to write you a comprehensive list of all the good SEO tools out there, but the fact is that would take days for you to read (and even longer for me to write). I can give you a few ideas, though.
Yoast is one of the biggest purveyors of SEO tools, many of which are free or very reasonably priced. If you use a WordPress site, their free WordPress SEO plugin is one of the best reviewed tools in the industry.
There’s also a great list of 33 free SEO tools (some of which are actually “freemium”) over at Web Gnomes. If you take a look at this list of tools, you’ll get an idea of how specific SEO tools can get. You probably don’t need every tool on the list, but downloading a few of them that focus on areas you’re highly interested in improving could make a big difference for your photography business.