The Types of SEO Tools

seo tools for photographers

One of the biggest tips we give to photographers just starting out online, after building a website and starting to do some basic search engine optimization, is to frequently check how their SEO is doing. It’s only by knowing what’s working and what isn’t that you can continually improve your SEO.

Also, it’s important to remember that even if you’re at the top of Google now, you might not be forever. That means that it’s important to always stay on top of your SEO status and make sure everything you do online contributes to your SEO.

We did a post on the basics of checking your SEO a few days ago, but I thought it would be good for our readers to see some specific examples of the types of SEO tools available. Like in the last article, we drew a lot on Web Gnomes’ list of free SEO tools, as well as on their article on SEO analysis tools (which this SEO thinks is one of the most important types).

What are SEO analysis tools?

SEO analysis tools are diagnostics that seek to create a report that gives you a big-picture view of how your site is doing SEO-wise. They’re a great tool for everyone doing SEO – they’re good for beginners because they’re simple and broadly focused, and good for more advanced SEOs because they can point out problems you didn’t know you had and let you know when to use more specific tools.

Raven Tools’ Site Auditor is one of the best SEO diagnostics out there, but it’s also expensive. I wouldn’t recommend this for your photography business unless you start expanding to multiple large geographic areas – you can hire a marketing consultant company like ours for not much more than you pay to use Site Auditor. That being said, Raven Tools does offer a 30-day free trial of Site Auditor, and their services are used by a lot of professional SEO marketing firms, so this tool is always worth mentioning.

A good free/freemium alternative to Site Auditor is WooRank. This diagnostic is easy to use, and most small businesspeople and photographers who aren’t ready to pay for SEO yet can get away with using the free version. The paid plans are also cheaper than those offered by Site Auditor.

What about other types of SEO tools?

Other types of SEO tools are more specific than analytic tools. They’re often utilized by advanced SEOs to start a deeper investigation into some of the problems with a given site that an analytic picks up on.

Some examples are backlink investigation tools like Open Site Explorer from Moz, server and load time diagnostics such as Google PageSpeed, mobile focused SEO tools including Google’s Mobile Friendly Test, and content analysis tools like SEO Browser.

All of these tools can help you make huge, fast changes to your SEO profile – which can set your website up for success. It certainly takes some time to learn each tool, and then learn how to use the data each tool presents, but each one can be a big part of the SEO puzzle.

Local SEO Marketing for Photographers: Get Your Site to the Top of Google

local seo helps photographers win on google

More than anything else, solid local SEO helps photographers like you win on Google.

If you’re reading this you probably know that SEO is important to helping your business find success. But how much do you really know about it, and about how to use it to your advantage?

Here’s the single biggest tip you’ll get to market your photography.

You need to focus on winning local clients. Why? As a photographer, you’re a local businessperson. Yes, there are plenty of photographers that travel the world, but if you’re just starting out, that’s not you – and if you ever want to get there, you’ve got to win the local SEO game first.

So what is local SEO as opposed to regular SEO?

It works in much the same way, except that you’ll specifically be focusing on getting customers within your general geographical area. Here are a few solid strategies:

  • Make sure that your address, including the city/county, is highly visible on all your business properties (main site, Facebook, Instagram, etc.)
  • Register your business with sites like Google and Yelp, which will help you get reviews and appear near the top of Google for people searching in your town (especially when they search with mobile devices!)
  • Have customers “check in” at your business on social media, and try to market your social media pages to people in your geographical area through sharing and possibly some targeted ads
  • Use hashtags that will put your work in front of locals on Instagram and Twitter, such as the name of your town
  • Use the names of your town/city, county, state, and maybe neighborhood (if you live in a large or spread-out city) on your main site frequently so that they can be considered as keywords by Google

Doing all these things will optimize your site for local SEO marketing. Think of it this way: SEO in general is kind of like having an article about your business somewhere on the New York Times website. A lot of people might find it, but it might not be relevant to them, and it can often get lost in the haystack.

Local SEO, though, is like having your business on the front page of a local paper. Yes, the pool of total people who can see it is smaller, but it will be much more relevant to those that do see it.

If you’re interested in local SEO (and you should be if you want to succeed), check out this great article from seo.com on the subject, with some content-driven strategies that could also help you out. Also consider signing up for our cheat sheet, as we have huge but little-known tips there that can help with both local and general SEO.

Come back next time for an article delving deep into one of the specifics of local SEO marketing: using external properties like Google Maps and Yelp to win customers and get your photography business to the top of Google. While all the strategies detailed above are important, this might be the biggest key of all to winning at local SEO.