Keyword Research: This Basic Tip Will Change Your Life

how to boost photography seo

When it comes to keyword research, a lot of business people are in the dark, and this includes photographers as much as anyone else. However, there’s an easy way to do keyword research, which is one of the most important basic building blocks of SEO.

When it comes to deciding which keywords to optimize your content for, you need to think of two things: popularity and relevance. It’s hard for small business people like photographers to do the kinds of research into search term popularity that big corporations can, but if you use your head you can figure out what’s trending and what will work for your business.

How to Be Sure Your Search Terms are Relevant

To make sure the terms your optimizing for are relevant to your business and your industry, you’ll want to be sure not to waste time optimizing for unimportant words – if you exclusively shoot still photos, for example, optimizing for terms like “video” would be a waste of time and a bit misleading. If you do shoot videos as well as stills, though, you’ll absolutely want to play that element up in your content!

But, more importantly, you should know that it’s a lot easier to target more specific terms – something as general as “photography,” for example, will likely pull up a Wikipedia entry before anything else, whereas “wedding photography in [your town]” will most likely pull up a business-heavy SERP – and you want to be sure your business is at the top of that SERP!

How to Be Sure Your Search Terms are Popular

While you probably don’t have the huge research tools available to big corporations or an expensive Google AdWords account, there are a number of free keyword research tools and great keyword research tips out there to help you find popular search terms – however, as the search gurus at Moz and other SEO journals say, you don’t always want to optimize for the most popular search terms only – rather, you should optimize for a wide array of terms – as many as you can without breaking time constraints or straining your budget.

What It All Boils Down To

There’s a lot of trial and error involved with keyword optimization, especially for smaller businesses, but keeping in mind exactly what kinds of customers you want to attract and how you want to attract them will make the process a great deal easier.

You’ll also want to focus on as specific terms as possible for the majority of your keyword optimization – and that’s the big life-changing tip. While general terms may, if you’re lucky, have a huge short-term effect because they’re so popular, the more specific search terms are what is really going to keep your business thriving for years to come.

You’ll also want to make sure that your keywords (and every other piece of your SEM plan) are optimized for local SEO – because it’s local SEO that ultimately determines whether or not a good number of small business people succeed.

Local SEO Marketing for Photographers: Get Your Site to the Top of Google

local seo helps photographers win on google

More than anything else, solid local SEO helps photographers like you win on Google.

If you’re reading this you probably know that SEO is important to helping your business find success. But how much do you really know about it, and about how to use it to your advantage?

Here’s the single biggest tip you’ll get to market your photography.

You need to focus on winning local clients. Why? As a photographer, you’re a local businessperson. Yes, there are plenty of photographers that travel the world, but if you’re just starting out, that’s not you – and if you ever want to get there, you’ve got to win the local SEO game first.

So what is local SEO as opposed to regular SEO?

It works in much the same way, except that you’ll specifically be focusing on getting customers within your general geographical area. Here are a few solid strategies:

  • Make sure that your address, including the city/county, is highly visible on all your business properties (main site, Facebook, Instagram, etc.)
  • Register your business with sites like Google and Yelp, which will help you get reviews and appear near the top of Google for people searching in your town (especially when they search with mobile devices!)
  • Have customers “check in” at your business on social media, and try to market your social media pages to people in your geographical area through sharing and possibly some targeted ads
  • Use hashtags that will put your work in front of locals on Instagram and Twitter, such as the name of your town
  • Use the names of your town/city, county, state, and maybe neighborhood (if you live in a large or spread-out city) on your main site frequently so that they can be considered as keywords by Google

Doing all these things will optimize your site for local SEO marketing. Think of it this way: SEO in general is kind of like having an article about your business somewhere on the New York Times website. A lot of people might find it, but it might not be relevant to them, and it can often get lost in the haystack.

Local SEO, though, is like having your business on the front page of a local paper. Yes, the pool of total people who can see it is smaller, but it will be much more relevant to those that do see it.

If you’re interested in local SEO (and you should be if you want to succeed), check out this great article from seo.com on the subject, with some content-driven strategies that could also help you out. Also consider signing up for our cheat sheet, as we have huge but little-known tips there that can help with both local and general SEO.

Come back next time for an article delving deep into one of the specifics of local SEO marketing: using external properties like Google Maps and Yelp to win customers and get your photography business to the top of Google. While all the strategies detailed above are important, this might be the biggest key of all to winning at local SEO.