If you’re reading this you probably know that SEO is important to helping your business find success. But how much do you really know about it, and about how to use it to your advantage?
Here’s the single biggest tip you’ll get to market your photography.
You need to focus on winning local clients. Why? As a photographer, you’re a local businessperson. Yes, there are plenty of photographers that travel the world, but if you’re just starting out, that’s not you – and if you ever want to get there, you’ve got to win the local SEO game first.
So what is local SEO as opposed to regular SEO?
It works in much the same way, except that you’ll specifically be focusing on getting customers within your general geographical area. Here are a few solid strategies:
- Make sure that your address, including the city/county, is highly visible on all your business properties (main site, Facebook, Instagram, etc.)
- Register your business with sites like Google and Yelp, which will help you get reviews and appear near the top of Google for people searching in your town (especially when they search with mobile devices!)
- Have customers “check in” at your business on social media, and try to market your social media pages to people in your geographical area through sharing and possibly some targeted ads
- Use hashtags that will put your work in front of locals on Instagram and Twitter, such as the name of your town
- Use the names of your town/city, county, state, and maybe neighborhood (if you live in a large or spread-out city) on your main site frequently so that they can be considered as keywords by Google
Doing all these things will optimize your site for local SEO marketing. Think of it this way: SEO in general is kind of like having an article about your business somewhere on the New York Times website. A lot of people might find it, but it might not be relevant to them, and it can often get lost in the haystack.
Local SEO, though, is like having your business on the front page of a local paper. Yes, the pool of total people who can see it is smaller, but it will be much more relevant to those that do see it.
If you’re interested in local SEO (and you should be if you want to succeed), check out this great article from seo.com on the subject, with some content-driven strategies that could also help you out. Also consider signing up for our cheat sheet, as we have huge but little-known tips there that can help with both local and general SEO.
Come back next time for an article delving deep into one of the specifics of local SEO marketing: using external properties like Google Maps and Yelp to win customers and get your photography business to the top of Google. While all the strategies detailed above are important, this might be the biggest key of all to winning at local SEO.