How to Be Sure You Hire the Right SEO Marketer for Your Photography
The guys at the Stone Temple Blog put out this helpful infographic not too long ago, and I thought we should share it with our readers here at Photographer Marketing Academy for several important reasons.
First of all, the SEO game is hard. It takes a good, experienced company to help you market your product, whether it’s photography services or something else entirely.
Secondly, there are a lot of shady companies out there masquerading as SEO gurus. Some of them use black hat methods that are both unethical and only viable in the short term, while some of them are (even worse) straight up scams that are out to get your money and give you nothing in return.
Obviously, we want to sell you our services here at Photographer Marketing Academy – and we really do believe we’re the best around. However, even if you don’t end up going with us, and decide to either use another online photography marketing service or strike out on your own, we want to be sure you don’t get scammed or otherwise taken in by an unethical company.
Let’s look a little bit more closely at a couple of the warning signs of a bad SEO that apply to photography particularly well.
1. Don’t work with SEOs that want to automate page creation.
Automating page creation means writing programs or using other techniques to generate web pages without any human input, and that’s bad for a lot of reasons. The major one is that these pages will likely not have any quality whatsoever – meaning that even if they do give you a short term photography SEO boost, the traffic won’t keep coming. Worse, your site could get removed from Google entirely.
As a photographer, you’re an artist – and that means that a little artistry and consideration should go into every page on your site. If you choose to work with an SEO firm, make sure it’s one that will match your level of dedication to the craft.
2. “They propose massive link building” – is it a warning sign?
Well, yes and no. It really depends what’s meant by massive link building.
Backlinks are one of the most important pieces of an SEO plan – many would say the most important. So a company that proposes getting you a lot of links isn’t a bad one – it’s just that many companies offer thousands of links that are worthless.
If you’re considering working with an SEO, make sure that the links the company offers you are legitimate, and not links from dummy pages or sketchy forums.
As the infographic says, you also shouldn’t trust a company that charges per link – rather, you should look at one that charges based on the time involved in developing your SEO, or charges more or less for certain types of businesses or based on keywords you want to rank for.
If you follow these simple rules when looking at SEO marketers you may want to work with, you should stay in the clear. And if you want more detailed analysis of what makes a good SEO marketer and what makes a bad one, we’ll have another post on this subject soon.