How Often You Should Be Updating Your Photography Site & Social Media to Maximize Your Photography SEO
When it comes to online content, there are two things that Google and consumers want: immediacy and relevance.
Nobody is interested in looking at your sample photographs or reading your blog posts from five years ago, and Google knows that – so it (and its competitors) prioritize websites with content from the very recent past – often from the very same day the search is made. Many SEO gurus term this the “fresh factor.” This is where the immediacy comes in.
Now for the relevance: you don’t want to fill your photography blog with non-photography-related content. You don’t want to use your personal Facebook account primarily for photography marketing on social media and you certainly shouldn’t use your business Facebook for personal activities. Readers (and search engines) want to see content that is related to the keywords and links used to optimize it for search engines – not content that is unrelated or, worse, just plain awful.
So what does all this mean for you? It’s simple:
- You should create fresh content for all of your online properties (including your main site, your blog, your business Facebook and other social media accounts, etc.) every day or at least as often as you can.
- For some properties, such as Twitter and Instagram accounts, it makes sense to update even more often – sometimes as many as three times a day.
- While you’re doing this, you should also check external properties such as Google or Yelp – they may have new reviews or similar content available that need your attention. Also check your reviews and messages on Facebook at least once a day.
- While you have to be professional, your clients and potential clients want to feel like they’re interacting with a real person – that there’s a heart beating behind the computer screen they’re using to review or contact you. You have to create fresh content and interact with them so that you become a living, breathing person to them – not just another web site.
- Remember, when you’re responding to reviews, always be professional. Never react defensively to a bad review – instead, let the customer know you’re fixing the problem, and contact them privately to see if there’s anything you can do to make them feel better.
- While you’re busy creating all this content, remember that in addition to being immediate, it has to be relevant. So make sure it’s good and you’re really putting your best effort into it.
- Always remember the old SEO axiom: content is king.
If you keep all of these tips in mind and truly update your properties as often as you can, you’ll be sure to find success much more quickly than most photographers trying to sell their services online.
And if this all seems to be too much to handle in addition to doing what you do best – always remember that there are professional marketers to help you with SEO, social media, and similar activities that help you promote your photography business online.